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# How to choose event registration software

Most B2B event teams outgrow their first registration tool within two years. The trigger is usually a specific failure: a discount code that won't apply, a VIP list stuck in manual approval, or a CRM sync that drops sign-ups.

## What to look for

The platforms worth shortlisting handle five things without workarounds:

- **Registration flow flexibility** - conditional logic, multi-step forms, and approval gates.
- **Branding control** - custom domains and themed pages.
- **Ticketing and payments** - tiered pricing, discount codes, and tax handling.
- **CRM integration** - bi-directional sync with Salesforce and HubSpot.
- **On-site check-in** - badge printing and QR scanning.

## Frequently asked questions

**How much does event registration software cost?**
Pricing ranges from free for small events to $10,000+ per year for B2B platforms.

**Can I use one tool for virtual and in-person events?**
Yes - modern platforms support hybrid delivery with shared registration records.

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