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# How to choose event registration software Most B2B event teams outgrow their first registration tool within two years. The trigger is usually a specific failure: a discount code that won't apply, a VIP list stuck in manual approval, or a CRM sync that drops sign-ups. ## What to look for The platforms worth shortlisting handle five things without workarounds: - **Registration flow flexibility** - conditional logic, multi-step forms, and approval gates. - **Branding control** - custom domains and themed pages. - **Ticketing and payments** - tiered pricing, discount codes, and tax handling. - **CRM integration** - bi-directional sync with Salesforce and HubSpot. - **On-site check-in** - badge printing and QR scanning. ## Frequently asked questions **How much does event registration software cost?** Pricing ranges from free for small events to $10,000+ per year for B2B platforms. **Can I use one tool for virtual and in-person events?** Yes - modern platforms support hybrid delivery with shared registration records.
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